Alexandru Berei

About Me

My name is Alex Berei and I'm a life coach. My aim is to make the world better through making you better. Having graduated from the University of Liverpool in 2023 I have embarked on my journey towards a doctorate degree. If you want to check that out just have a look on my research page.

My Professional Experience

Over the course of my professional journey, I have obtained valuable experience in marketing and product departments at Renault's headquarters in London. Furthermore, I have served as a research customer insights intern at Unilever's headquarters in Leeds, which has significantly enhanced my comprehension of the complexities of business landscape.

My introduction into the realm of life coaching commenced in the summer of 2023 when I enrolled in Life Coaching courses offered on the Maxwell Leadership platform. Currently, alongside my academic pursuits, I am nurturing the establishment of my own enterprise in this domain, engaging with clients through social networks and personal endorsements. I am enthusiastic about exploring any forthcoming opportunities along my journey!

Research

As evidenced in the still developing academic literature on the organisation of high-quality food production and consumption, the United Kingdom is now viewed as a leading ‘terroir’ that promotes creativity innovation in culinary traditions and hybridization., The significant upscaling of the high-end cuisine landscape in large cities such as London, Birmingham, and Manchester over the past three decades is a testimony to this trend. The Liverpool region has more recently upscaled its ambition to reinforce its food scenery, with the support of leading celebrity chefs and initiatives led by the local councils and the mayor of the city region, which have been facilitating the creation of a ‘local food scene’.

My research project aims to investigate the material and immaterial practices of local businesses around the Liverpool region which specialise in the making and/or providing of gourmet food and beverages, with a view to understand how these contribute to build, promote, and secure the distinctive gastronomic identity of their product and/or service offering. It does so by examining the material and immaterial toolkits, networks, and configurations that local providers of gourmetfood and drink products deploy to promote diverse understandings of placemaking in an attempt to communicate the distinctive value of their craft, using a combination of qualitative and quantitative analytical strategies.

Coaching

My mission is to help people realise how authentic they are, in order so strive to achieve their personal and professional goals that align with their own values. As I once needed myself, I aim to bring clarity regarding both personal and professional goals, enabling you to live a life closely aligned with your values.

How do we make decisions?

All the decisions we make in life, sooner or later, are aimed at making us feel happy. Studies suggest that delaying immediate rewards or gratifications in favor of greater or better rewards in the future can have long-term benefits for our well-being. For example, when we abstain from a calorie-rich meal for health reasons, or when we do not procrastinate work responsibilities with unproductive activities (social media, movies, series, etc.). That being said, what decisions do you make for instant gratification that block your long-term goals or restrain your productivity? Applied positive psychology teaches us the fundamental basics of these decisions. When the brain is engaged in many responsibilities that are not clearly defined as critical activities towards objectives. Furthermore, when the clarity of goals is not well-defined, it is very easy for the brain to not focus on crucial day-to-day decisions to achieve important life goals. Thus, your long-term maximized happiness is limited.

For example, think about where you would be in life now if you hadn't said no to that specific opportunity, or if you had continued that college course, or started a healthy diet and a stricter exercise programme earlier. Personally, I regret not giving myself a chance to invest in myself and become a coach six years ago, and treating this opportunity with superficiality, blaming the lack of time. Now, I am much busier than I was six years ago, and I have learned to manage my time in such a way that I do everything necessary for my long-term development! Continuing the discussion, emotions also play an extremely important role in decision-making (thinking when you are happy, sad, neutral). Haven't you made a spontaneous decision when you were happy? But what about when you were upset? Now compare these experiences with a decision in a neutral state - a rational one that took into account all viewpoints, positive and negative.

Emotions can change the brain's information processing process. Because of this, the conclusions we draw are not always correct or true. Our brains create unique neural connections in the early years of life. Neural connections, formed by neurons connected by dendrites, are created in our brains based on our habits and behaviours, especially in the early years of life. In youth, those connections are very flexible. As we age, they become less and less flexible. Dr. Birt Andreatta, international expert in leadership, presented research on the brain at the National Leadership Forum. She says that as adults, we are biologically prepared to resist change. This resistance is the key to our survival and at the same time the obstacle that stands in the way of reaching our maximum potential and connecting with others. Therefore, just as I needed clarity in the past, I wish to bring clarity to my personal and professional goals so that I can live a life close to my values!

That’s when coaching comes in handy

Coaching skills assist a structured conversation, which consists of a series of questions that can help you uncover your issues or discover your own objectives. You are the only person who truly knows yourself, only you can understand your motivations and personal values, hence 'you find the answer’. During one-on-one coaching sessions, I am helping you to dive into what’s behind your challenges then realign with your goals authentically. Throughout the process, I observe and hear clients making breakthroughs. Being a part of their journey excites me. Seeing a client blossom right before my eyes is something I am striving to make my life’s work! With that being said, the session is oriented around the client's personal objectives. By breaking down issues into their individual pieces and encouraging you to consider things from several perspectives, coaching techniques can assist you in finding direction and clarity.

Testimonals

Contact

Feel free to contact me by email, social media or by phone: +447429 238949

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What to expect in your starter session?

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